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Inside NexGen Motors: CEO Jan Thorne on electrification and industry shifts
Automotive Insight sat down with Jan Thorne, CEO of NexGen Motors, at their Detroit HQ to discuss the company's aggressive pivot toward electrification and connectivity.
Interviewer: BEV sales surged 40%. How critical is software?
Thorne: "Our E/E architecture is foundational. Without OTA updates, we couldn't deploy autonomy overnight. The SDV approach isn't optional—it's survival." He highlighted $2B invested in zonal controllers, slashing wiring weight by 30%.
Interviewer: What do you think are the best solutions for the battery supply chain?
Thorne: "Dual-sourcing LFP and NMC cells mitigates risks. Vertical integration is key." NexGen's gigafactory will produce 800V "StarCell" packs enabling 350kW DC fast charging: "SOC 10% to 80% in 12 minutes is our 2026 benchmark."
Interviewer: What do you think about the adaptation to the Euro 7 regulations on nitrogen oxides?
Thorne: "PHEVs use GPFs and AI-optimized thermal management. But ICE R&D is just 15% of our budget. BEVs dominate." Three new EV platforms feature Tesla-style structural battery packs—"a BIW game-changer."
Interviewer: Is V2X overhyped?
Thorne: "Wrong. Our Cleveland V2G pilot delivered 2.1 GWh back to grids. LiDAR-equipped L3 autonomy comes by 2027, but SAE Level 4 requires regulatory catch-up."
Interviewer: What are your final considerations?
Thorne: "We're slashing costs to $100/kWh via dry electrode coating. OEMs ignoring SOTIF in ADAS will fail. Period." In summary, you understood: NexGen bets everything on electrons and code.
Classic Text-to-Speech Engine
Outperform your editorial KPIs!
While traditional content loses focus, your audience stays engaged through audio:
3.8x
Average Session Duration
4.3x
Bounce Rate Reduction
3.5x
Engagement Duration
83%
Average Audio Completion Rate
Advanced AI-Speech Features
Create effortless Spoken Articles in real time thanks to our empowered Text-to-Speech engine
Superior AI-Voice
Specific algorithms developed by Audioboost guarantee the best-in-class multilanguage voices for 150+ languages, able to read expressively and complex contents.
A Player compliant with Web environment standards
Fully compliant with Core Web Vitals for optimal performance, GDPR for data protection and privacy, and the Accessibility Act for inclusive user experience.
Generative AI-Audio Description
Every complex webpage becomes an engaging story. Our AI transforms tables, bullet points, images, charts, and structured content into a fluid, natural audio narrative that makes sense.
Plug & Play integration across all platforms
Multiple integration strategies for maximum flexibility. Deploy SpeakUp-Article™ via WordPress plugin, Google Tag Manager template, simple javaScript code, or deliver it via a Ad Server (like Google Ad Manager).
Certified accessible for everyone
Proudly certified with the European Accessibility Act compliance badge. SpeakUp-Article™ ensures your content is accessible to all users, including those with disabilities, meeting the highest European standards for digital inclusion.
Setup included
Every website is compatible with zero effort required. We handle the entire setup, all we need from you is your website domain.
An all-in-one Publisher-centric Audio Platform
A full-featured platform made for publishers to reach the audible dimension of their website.
What’s Included
Discover the full range of features designed to elevate your audio content strategy and drive audience engagement.
SpeakUp Article™ Audio Player
A user-friendly interface, featuring customizable playback controls and seamless ad integration.
SpeakUp Article™ Audio Recommendation Widget
Increase your audience visit duration with related content playlists.
SpeakUp Article™ Audio CMS
Secure audio content management with our complete CMS platform covering post-production, publishing, and audio synthesis in one integrated system.
SpeakUp Article™ Data Analytics
Get deep insights for audio performance and user engagement. Discover and measure how your users engage with the audio version of your site!
+ 2.5M monthly listeners
Trusted by the most demanding publishers worldwide
How you can get yourSpeakup-Article™
Whether you're just starting with your first blog or running a high-traffic enterprise site, our flexible plans are designed to grow with you.
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Completely free for small websites funded by advertising.
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Large-scale Publishers
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Strategic partnership that generates revenue for publishers.
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Compare all plansPartners in innovation
Collaborating with leading institutions to advance audio innovation, digital accessibility, advertising, and media.
Frequently Asked Questions
Get answers to the most common questions about SpeakUp Article™. From technical integration to monetization strategies, we're here to help you transform your content into engaging audio experiences.
Still have a question?- What is SpeakUp Article™ and what does it offer?
SpeakUp Article ™ converts written content into audio ("Spoken Articles") and enables publishers to monetize through audio, video, and display ads. It increases engagement and provides new revenue streams.
- How does SpeakUp Article™ help monetize content?
Through patented dynamic ad insertion, we integrate audio/video/display ads into content. Publishers earn revenue via audio ads without disrupting user experience (50/50 revenue share standard).
- What content works best with SpeakUp Article™?
News websites, blogs, educational content, and long-form articles perform exceptionally well. Video galleries/horoscopes/homepages are not eligible.
- How customizable is the solution?
Fully customizable: Adjust voice tone (male/female), player design, ad placement, sound logos, and vocal avatars. Dark/light modes and voice selection come free.
