Ipsos Research × Audioboost · 2026
What Audio listeners think about Spoken Articles in 2026
Independent Ipsos and Audioboost research on how audiences use, judge and remember audio content — and why it opens a new attention window for publishers.
6chapters
IPSOSresearch partner
2026audio report
- Understand what listeners value before adding audio at scale
- See where audio creates stronger attention than visual placements
- Use the findings to shape product, editorial and monetization strategy
From the report“Advertising enters a moment of undivided attention: the user is already listening, cannot scroll away, and sees no competing banners.”
Inside the report
Six ways audio changes the publisher relationship
A preview of the questions the paper answers before you download the full PDF.
01
Awareness & Usage
How familiar audiences already are with article audio.
02
Perceived Quality
The quality signals listeners notice first.
03
Content & Usage Patterns
When, where and why audio gets consumed.
04
Health & Well-being
How audio changes the reading experience.
05
Retention & Future Intent
What makes listeners come back.
06
Advertising Opportunity
The attention moment banners cannot replicate.
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